Mom-Led Brands we Love
The faces—and stories—behind our favorite mother-founded labels.
Sea was cofounded by childhood friends Monica Paolini and Sean Monahan. The result? A collection of breezy, romantic pieces that reflect each of the designers' personal styles and visions.
When Clare Vivier founded her namesake accessories label in 2008, the offering of laptop covers solved for her challenges as a mother and style-obsessed, hard-working businesswoman. Over the years the brand has expanded into bags, hats & ready-to-wear that brings joy and connects with its customers through playful, cheeky designs.
Lovingly known as the "embellished artist", designer Lisa "Lele" Sadoughi launched her namesake label to bring colorful, joyful accessories to the masses. From iconic headbands to fanciful earrings... the maximalist label continues to explore creativity through its smile-inducing designs.
The women-led UK label in two words? Classic and cool. Founder Virginia Seymour set out to create a brand that would be something bigger than just beautiful clothing. Inspired by strong, confident women, each piece is designed with purpose for its wearer to live boldly in.
LAWLESS was founded by former holistic coach, yoga instructor, and wellness blogger, Annie Lawless. The founder's own health and wellness journey led her to the beauty space—with the mission to redefine what clean products can do. As a self-proclaimed makeup lover, she reasoned you shouldn't have to choose between high-performing formulas and efficacy.
Kika Vargas was founded by the eponymous designer in her native Bogotá as a celebration of her vibrant Latin heritage. Defined by floral prints and voluminous silhouettes, the joyful Colombian label was inspired by, and honors, the designer's fond childhood memories watching her mother dress up.
Founded by Ethiopian supermodel, designer, and maternal health advocate Liya Kebede, lemlem is an artisan-driven brand that honors the African nation's tradition of hand-weaving. Inspiring economic growth and support to local communities of women via its philanthropic foundation is at the core of the brand's mission.
Meaning "The Mothers" in French, Netherlands-based brand Les Mères was founded by Kim Harmsen as an ode to the perfectly imperfect journey of every woman. It's no coincidence the jewelry label's medium of choice is the freshwater pearl—a natural material that both represents organic elegance and unique beauty.
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